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Sell Timeshares Properly

By: Elizabeth thomas

Everyone wants, needs and deserves a vacation. Rest and
relaxation are commodities that mean big business. Timeshares
are among the most bought and sold properties on today's
market.

Like any real estate transaction, selling a timeshare property
can be confusing. Values fluctuate, and owners can sometimes
realize a profit loss when it comes time to sell. It's easy for
illegitimate or even illegal resale companies and consultants to
prey on confused or desperate sellers. If you have a timeshare
property to sell, you need to know the facts and protect
yourself from possible scams.

Scams
Be wary and on constant lookout for scams when selling your
timeshare. Don't believe everyone who calls claiming to have
buyers willing to pay top dollar for your timeshare property,
especially if they request fees upfront to "guarantee" a sale.
Chances are, you will not get the same amount for your
timeshare that you initially paid for it.

Price competitively
Selling your timeshare requires that you price the property
competitively in the market. Buyers are looking for a good
deal, so be prepared to give it to them. Find other properties
in the same resort, and price yours competitively. Consider the
week that you own the timeshare; if it's during prime season,
you'll be able to increase your price dramatically. Selling
timeshares during the off-season can be harder and will net you
less profit than selling the same unit during peak vacation
time. You'll have plenty of competition, so don't price your
timeshare any higher than what you will actually take.

Research
Gather as much information as possible about the market and
comparable properties. Compare what you have to offer to
similar timeshare properties currently listed or recently sold.
This can help you sell your vacation property quickly and
properly. A reputable timeshare company can be of assistance to
you in locating this information.

Advertise
Timeshare and advertising companies can offer valuable services
to give your property maximum exposure to potential buyers. If
you choose to use a service, do not accept or sign any
agreement that will lock you in to an exclusive arrangement,
keeping you from advertising or marketing your timeshare
property with other companies. Limiting your advertising
avenues can prolong the time it takes to close a deal.

Whether you choose to advertise your timeshare solo, or through
the use of a service, be sure to list your property with
complete details and descriptions. Post pictures in
publications, and include video on any advertising websites.
When selling your timeshare, you have many options, including
the Internet, to maximize the exposure of your personal
marketing plan. To reach as many prospective buyers as
possible, utilize several types of media to advertise your
property.

Direct Marketing is also an ideal way to advertise and sell
your timeshare. To utilize this form of advertisement, use a
combination of direct mail, e-mail and telephone contacts to
reach potential buyers.

Direct mail offers a very personal approach in advertising and
selling timeshares. Potential buyers are addressed personally
with letters sent in various forms. The letters will include
your property along with other timeshares available, with
descriptions and details needed to entice reservations and
inquiries.

Selling timeshares with creative and informative radio or
television commercials should also be considered.

Strategically placed billboard advertising is a great way to
reach many potential buyers. Timeshare companies will purchase
billboards in locations frequented by vacationers. Orlando,
Florida is home to one of the highest numbers of billboard
advertising timeshares, drawing the attention of nearly 70
million potential buyers or renters annually.

When selling your timeshare, remember that patience is
definitely a virtue. While this may seem cliché, even the most
well established timeshare companies will tell you that their
expertise in the field cannot predict when your property will
sell.

To be successful in selling your timeshare, you need to
establish two major factors: list at a competitive price, and
create good advertising exposure. Combining these two factors
will help you be successful in selling your timeshare more
quickly. If the timeshare is overpriced or under advertised,
the sale may take longer than you expect.

Enter the selling experience with realistic expectations and a
little patience, and your timeshare will sell more quickly and
easily.

Article Source: http://www.all-about-vacations.com/drx

About The Author: Elizabeth Thomas contributes to several
online magazines, including Exoza and
Rukop

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